About Us

Celebrate Identity Challenge Intolerance was formed in September 2009 and is based in Sunderland, Tyne and Wear, England.

Aside from the training with its emphasis on tackling prejudice and it's manifestations, Celebrate Identity Challenge Intolerance are committed to impressing upon participants the right to celebrate aspects of identity. We believe this to be a fundamental cornerstone of Equality and that is contributory to why it is reflected in our name.

The wealth of experience we have has seen us deliver more than 500 training days on Equality, Diversity, racism, religious prejudice and Hate Crime.

We are often requested regularly to give legal advice, written opinions, and expert testimony in criminal proceedings around racism, religious prejudice and Hate Crime. To date we have been successful in every case we have been asked to provide expertise in.

Our depth of knowledge has us being asked by media on a regular basis in Scotland, England and Ireland for expert analysis on racism, religious prejudice, homophobia, Equality etc. This includes Sky TV, BBC, Talksport, CNN, RTE and others.

For more about Celebrate Identity Challenge Intolerance see below -


- Board member of ACAS Advisory Group, along with English FA, Professional Footballers Association, and League Managers Association, on advancement of Black managers/coaches within professional football in England

- Delivered specialised Equality training for football fans' groups

- Asked by the Professional Footballers Association to deliver training for senior professional footballers

- Advisor to Irish community on racism

- Involved in ongoing discussions with English Premier League and Football League clubs to deliver training to non-playing staff

- Patron of Sunderland Gay Pride

- Patron of Just a Ball Game!, a campaign to challenge homophobia in football and society

- Work for leading football club on Equality issues

- Asked by police in Scotland and England to train officers around equality issues

- Worked alongside Northumbrian Police on Hate Crime

- Member of LGBT Equality forum in Sunderland, Tyne and Wear

- Member of Inter Faith forum in Sunderland, Tyne and Wear

- Member of Disability Independent Advisory Group in Sunderland, Tyne and Wear

- Member of Black and Minority Ethnic Forum in Sunderland, Tyne and Wear

- Raised Rainbow flag with Mayor of Sunderland for IDAHO ( International Day against Homophobia, May 2013 )

- Author/Owner of intellectual property, Equality and Diversity e-learning course, reviewed and approved by ACAS.

- Author/Owner of Equality and Diversity e-book.

- Public speaking on equality issues.

- Resident expert on weekly radio programme, on Spark 107FM, on LGBT equality issues.

- Writer for ‘Football Club Magazine’ on Equality issues in football

- Authored the preface on leading book on racism



"I am a Hindu, I am also a Muslim, a Christian, a Buddhist, and a Jew." -

Mahatma Gandhi